Digital Marketing in Athens

Ref: 10002786

Eligibility

First and final year BA Marketing, Advertising and Communication, International Business and Marketing and Business and Marketing students are eligible to participate in this opportunity, with it being particularly beneficial to those studying MARK1700 The Digital and Social Media context of Business, MARK3011 E-marketing and  MARK3028 Social Media Marketing . The maximum number of places on this opportunity is 50 and the minimum the trip will go ahead with is 10. DMU staff will be accompanying the group.

DMU students are only eligible to receive one academic-led trip bursary per year. Please check our eligibility criteria for further details.

Description

Marketing students will have a unique opportunity to walk in the footsteps of ancient philosophers Plato and Aristotle under the Athenian blue skies whilst examining marketing concepts. Below the hills of the Acropolis, students will learn how marketing managers in Greek firms have responded to the economic crisis and changes in consumer demand and behaviour (Marketing Disruption).

As Greece is highly dependent on tourism, students will meet industry leaders and members of the Board of Directors of the Greek Chapter of the International Federation of IT in Travel & Tourism (IFITT) who will focus on “Branding Greece as a Tourist Destination” and the use of online communication and social media channels. This will also include meetings with the Ecommerce and Marketing Executive, Hilton Athens and managers from Visit Greece, the official website for Greece, run by the Greek National Tourism Organisation.

Students will visit the magnificent Acropolis Museum in Athens ranked 6th in the world by TripAdvisor 2018 where, in addition to sightseeing, we will focus on “Marketing Museums in the Digital Age”. This may include discussions with the director of the Acropolis Museum on how museums utilise social media and digital technologies to market themselves.

During the visit, the group will participate in a highly interactive “Digital Marketing Workshop” where practitioners and founders of digital marketing agencies and online firms will deliver presentations on topics such as website design, e-commerce, online customer experience, social media marketing and digital transformation. An engaging session “Meet the Marketing Professionals” will broaden students’ understanding on digital marketing practices.

Students will also develop their understanding on marketing research practices abroad as there will be an opportunity to conduct “Market Research” as part of an international marketing research project. There will also be opportunities to meet marketing students and educators from Greek higher educational institutions and exchange ideas.

As a result of this educational trip, students will not only develop a deeper understanding of marketing in a different cultural, market, and economic context but also learn how digital and social media marketing is strategically utilised by experienced marketers and industry leaders to achieve marketing goals at challenging times.

Cultural activities

Whilst in Athens, students will have time to experience the world-class historical and archaeological sites and museums. We will march through the breath-taking paths of the Acropolis and visit
the Parthenon, the impressive Herodeion Theatre and the Ancient Agora and its surroundings. There will also be the opportunity for students to do a walking tour in the districts of Plaka and Monastiraki beneath the Acropolis, where they will experience the uniqueness of Athenian history and culture.

Students may choose to hike Mount Lycabettus to capture 360o magnificent views of Athens and astonishing sunsets or visit the old grandiose Olympic Panathenaic Stadium, the Temple of Zeus, the National Garden, the Museum of Illusions or any of the many attractions that Athens has to offer.

Travel and accommodation

Accommodation and travel will be booked by the faculty for this opportunity, and students will be expected to pay the full amount following confirmation of their place.

Contact details

Visa information

In order to participate in this trip, you are responsible for ensuring that you meet the Greek immigration requirements.

EU nationals will not require a visa to travel to another EU country. Non-EU nationals will require a visa to travel to Greece and are responsible for obtaining a Schengen visa.

The #DMUglobal team can provide visa support letters as required, and proof of enrolment can be obtained from the Student Gateway. You must ensure that you apply for your Schengen visa as soon as you have been formally accepted to this opportunity by #DMUglobal. You are responsible for checking processing times and meeting all application requirements in order to ensure that you receive your visa prior to departure. Be aware that immigration decisions are made by individual embassies.

Key Information

  • Departure date: Sunday 24 February 2019
  • Return date: Thursday 28 February 2019
  • Estimated cost of travel, accommodation: £250
  • Students will also be required to pay for: UK airport transfers, in-country transfers and travel (£20) cultural activities (£30), food & drink, and visa (if applicable)
  • #DMUglobal bursary: £150
  • Deadline for application: Monday 29 October 2018 9am