Cultural and Tech Marketing in Taiwan

Ref: 10003229


First year business school students enrolled on Principles of Marketing (Mark 1500, 1502, and 1503) and Marketing Essentials (Mark 1800) are eligible to apply for this opportunity. The maximum number of places on this opportunity is 30 and the minimum the trip will go ahead with is 10. DMU staff will be accompanying the group.

DMU students are only eligible to receive one academic-led trip bursary per year. Please check our eligibility criteria for further details.


As part of this visit to Taiwan, students will engage in a range of activities organised in collaboration with Professor Wei-Lun Chang from National Taipei University of Technology. Activities will include a university visit, which will include marketing seminars and the chance to meet local students to encourage cross-cultural exchange.

There will also provisionally be a business visit the headquarters of ASUSTek Computer Inc. which is a Taiwan-based multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Students will visit the company to learn about a range of marketing matters and will meet with  staff based at the head office.

Students will explore cultural marketing in the form of tea culture and urban history in Taiwan. The group will visit an antique tea house where students learn about the marketing of tea as a commercial product, in particular the impact of tea culture on younger generations of Taiwanese people. The visit will also involve a tea-tasting session for all students. There will also a a chance to learn about the food industry in Taiwan, which will include a tasting session of Dim sum and xiao long bao.

From participating in this opportunity stuents will enhance a range of learning outcomes related to Mark1500 and Mark23020 such as:

  • Demonstrate knowledge and understanding of the basic theoretical principles of marketing.
  • Apply the theoretical knowledge gained to relevant business situations
  • To analyse how consumption patterns shape modern society (and vice versa).

Cultural activities

During this trip, students will have the chance to explore Taiwan’s cultural and historical attractions, including Dharma Drum Mountain Nung Chan Monastery; National Palace Museum – the world’s largest and arguably finest collection of Chinese art; Taipei 101– the world’s fourth tallest skyscraper. The group will also have the opportunity to visit Chiang Kai-Shek Memorial Hall and Tamsui Old Street.

Travel and accommodation

  • Travel – Students are required to independently book their travel.
  • Accommodation – The faculty will book accommodation for this opportunity, and students will be expected to pay the full amount following confirmation of their place.

Contact details

Visa information

British Nationals may spend up to 90 days in Taiwan without a visa. You can then extend this by a further 90 days once you have entered Taiwan. Students of other nationalities may need a visa and should check here for entry requirements. If you do need a visa, the #DMUglobal team can provide visa support letters as required, and proof of enrolment can be obtained from the Student Gateway.

You must ensure that you apply for your visa as soon as you have been formally accepted to this opportunity by #DMUglobal. You are responsible for checking processing times and meeting all application requirements to ensure that you receive your visa prior to departure. Be aware that immigration decisions are made by individual embassies.

Key Information

  • Departure date: Sunday 6 April 2020
  • Return date: Saturday 13 April 2020
  • Estimated cost of travel and accommodation: £800
  • Students will also be required to pay for: UK and in-country transfers, food and drink, cultural activities (£40), visa (if applicable)
  • #DMUglobal bursary: £400
  • Deadline for application: Monday 21 October 2019 9am