Content, Creation and Creativity in Copenhagen

Ref: 10003615


Second year students studying BA Advertising & Marketing Communications, BA Marketing, BA Business and Marketing and BA International Business and Marketing are eligible to participate in this opportunity. The maximum number of places on this opportunity is 45 and the minimum the trip will go ahead with is 10. DMU staff will be accompanying the group.

DMU students are only eligible to receive one academic-led trip bursary per year. Please check our eligibility criteria for further details.


Copenhagen officially aims to become the first carbon-neutral capital by 2025, so the trip will focus on creativity in marketing and sustainability.  Students will get the opportunity to visit and experience brands such as Pandora and the Carlsberg Visitor Centre to see how marketing communications and branding varies within a different cultural context. We will visit an influencer agency in Copenhagen and visit The Design Museum, which houses a number of exhibitions, including ‘the images of the street’ poster collections and the ‘Night Fever’ exhibition.

We also hope to visit Niels Brock, Copenhagen Business College, to meet students and learn about marketing from one of our partner educational institutions.

Cultural activities

Lonely Planet has named Denmark’s capital, Copenhagen as its top city to visit in 2019! Architecturally impressive with monuments and attractions such as Christiansborg Palace, Nyhavn Harbour, a centuries-old harbour surrounded by colourful buildings, and the Glyptotek Art Museum, there will be opportunities throughout the trip to explore the cities highlights.

For those interested in Danish history and culture, Nationalmuseet (Denmark’s National Museum) is a must visit, as is the Dutch Renaissance style Rosenborg Castle and Ruins under Christiansborg, the crypt-like ruins of Slotsholmen’s original fortress. In addition, you can enjoy the city on foot by joining one of the many free walking tours offered in Copenhagen.

The city offers a host of bars, restaurants and galleries with vibrant areas such as the Meatpacking District and Vesterbro, both at the forefront of Nordic cuisine as well as trendy hot spots for locals and tourists alike.

Travel and accommodation

  • Travel – Students are required to independently book their travel.
  • Accommodation – The faculty will book accommodation for this opportunity, and students will be expected to pay the full amount following confirmation of their place.

Contact details

Visa information

In order to participate in this trip, you are responsible for ensuring that you meet the Danish immigration requirements. EU nationals will not require a visa to travel to another EU country.

Non-EU nationals will require a visa to travel to Denmark and are responsible for obtaining a Schengen visa. Further information related to obtaining a visa can be found here.

The Global Mobility Office can provide visa support letters as required, and proof of enrolment can be obtained from the Student Gateway. You must ensure that you apply for your Schengen visa as soon as you have been formally accepted to this opportunity by DMU Global. You are responsible for checking processing times and meeting all application requirements in order to ensure that you receive your visa prior to departure. Be aware that immigration decisions are made by individual embassies.

Key Information

  • Departure date: Monday 8 June 2020
  • Return date: Thursday 11 June 2020
  • Estimated cost of travel and accommodation: £300
  • Students will also be required to pay for: UK and in-country transfers (£50), food and drink, cultural activities (£25) and visa (if applicable)
  • DMU Global bursary: £150
  • Deadline for application: Monday 24 February 2020 9am